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In the Apropos The Concept Stores imagination and tradition with beauty and art are harmoniously combined and entangled into a unique lifestyle. "We are at heart, you the most luxurious and most individual things to offer that can beautify your life." This credo are the two Speaking founder Klaus Ritzenhöfer and Daniel Riedo 30 years now faithfully. With their Apropos Concept stores present selected fashion from the high-end portfolio of renowned international designers, beauty products and interior products and demonstrate their special sense of style each season anew.